Small brands should build connections with other businesses in their niche to boost reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2022, 1:14 AM UTC

For small businesses looking to optimise their branded content for wider reach, engaging with the local community and sharing customer stories can prove effective.

Small businesses must focus on finding their niche and connecting with other businesses in their area. This way, they can collaborate with other brands to do something valuable for their community. To further engagement, businesses can also start writing short stories about their daily interactions with customers at any stage of their business – from inquiry and comparing products to actual sales and after-sales.  

Highlighting these stories on the brand’s website and social channels can help businesses attract and win more customers. Marketers should also respond to online reviews to demonstrate the responsiveness of the business. Along with increased organic authority and visibility, obtaining and responding to online reviews is crucial for fuelling business growth.

Responding to reviews can help small businesses boost their online visibility. Marketers must ensure they leverage emerging search trends, incorporate relevant keywords in brand content and create content that helps the brand establish itself as a thought leader.

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