Use IoT to personalise brand messages, offer relevant content and track industry trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2022, 2:12 AM UTC

IoT can help brands analyse client data and responses, extract valuable insights and personalise messaging.

With IoT, brands can get access to insights on client data, segregate the customer base and customise product or service pitches. Along with helping brands generate personalised CTAs, IoT can also help marketers determine the best time to send marketing emails and post social media content among others.

Businesses can also leverage IoT to design better products and services. IoT can collect and analyse data like client feedback, product performance reports, product issues, and defects. These insights can help brands improve products and services, and identify scope for new products.

IoT can help brands track industry trends and enhance marketing strategies. Similarly, IoT can also help marketers track which stage of the buyer’s journey the customer is at, track client reactions, expectations, and thought patterns, to offer relevant content.

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