These steps can help agencies navigate “the Great Resignation” crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 2:32 PM GMT+0

A record number of Americans quit their jobs in 2021, in phenomenon analysts dubbed as “The Great Resignation”

Around 4.4 million US people left their jobs in September 2021. A study found that 40% of employees attributed their decision to feeling burnt out. Resignations have also hit digital marketing, with many quitting their jobs at a time when demand is at an all-time high. Los Angeles-based digital marketing firm Tack Media suggests organisations must rethink their hiring process to counter the exodus of marketers.

Organisations that rely primarily on internal SEM management and other digital marketing professionals for daily activities must consider creating a backup for each role to navigate the current crisis. Businesses can also consider collaborating with external agencies that provide stability and redundancy at a lower cost than full-time employees. By partnering with external agencies, companies can spend less time managing the marketing team and more time scaling their businesses.

Tack Media’s Kevin Tash said an agency could work with an in-house team or in place of an in-house team. “Instead of an employee who may quit or need days off, you have access to multiple professionals who already work as a cohesive team and provide diverse viewpoints about your project,” added Tash.

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