Brands can create relevant podcasts to influence consumers' purchase decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 10:00 AM UTC

Podcasts can be utilised to generate genuine and meaningful brand exposure.

With US marketers expected to spend nearly $1.74 billion on podcasts, as per eMarketer, podcasts are beneficial to marketing. Using podcasts as a marketing tool can help businesses connect with their target audience and build awareness.

Creating podcasts consistently can help brands establish a loyal following that will likely refer new listeners to drive traffic and boost leads. Moreover, podcasts enable businesses to convey a brand’s values and traits to consumers, thereby driving engagement, conversions and building trust.

Brands can positively influence their prospects’ purchase decisions via podcasts, as well as develop networks with other businesses in other niches. In addition, podcasts are more interactive and engaging when it comes to retaining listeners' attention, and they're simple to create with a microphone and headphones.

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