Create a local business profile on referral sites to reach consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 7:36 AM UTC

Leverage social networks, create relevant website content and collaborate with local influencers to boost local SEO.

Create a Google My Business profile with accurate information and pick a few categories to connect with the right audience and boost search ranking on Google. Set up business profiles on referral sites like Instagram, Expedia, and more to connect with the local consumers better.

Include relevant keywords about the services and business information like numbers and addresses. Ensure the core service offered is highlighted in-depth on all brand profiles, as most consumers search for a service or a product.

Build a website for products that can be sold online by enlisting the help of experts in website development and SEO. Companies can hire local SEO and digital marketing agencies to help them build a site that is relevant to their geography.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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