An omnichannel strategy can help marketers boost marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 11:31 AM UTC

Nearly 80% of consumers expect to receive emails from their preferred brands at least once a week.

Marketers and PR professionals must rethink marketing, as COVID-19 disrupted digital commerce and what brand loyalty means. Create organic SEO-optimised content to increase site traffic and brand visibility, as 77% of brands with active blogs see positive benefits from blogposts.

Craft relevant blogs with at least 1,000-words and CTAs that are formatted to be used across platforms to drive traffic and attract prospects. Quotes and data from industry experts in blogs increase the brand’s authority. Being active and regular on LinkedIn helps B2B brands target key decision-makers.

Listen to existing consumers and employees to tailor sales and marketing communication. Develop an omnichannel approach and create resources like FAQ pages to enhance CX. Write empathic, relevant, and personalised emails and offer exclusive discounts to improve email marketing.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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