Real-time indicators of inventory and sales levels can act as social proof

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 9:05 AM GMT+0

Media coverage and social media mentions placed on a site’s footer linking directly to posts works well as social proof.

Incorporating social proof into the marketing mix can help brands boost conversions. Brands can also use social proof to drive pre-orders and waitlist signups, as well as guide customers to specific products and help them pick the right colour or size.

Testimonials from celebrities, professionals, and regular consumers can all be used as social proof. Display certifications and badges like memberships as social proof on the site. Showcase consumers waiting, quantity sold, subscribers, followers and more to leverage the fear of missing out among prospects.

Use celebrity endorsements in calls-to-action and set up real-time notifications for recent purchases and reviews to entice prospects. Curating and displaying the best testimonials on the site’s homepage is recommended.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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