Use Twitter Cards to promote branded content and encourage app downloads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 1:19 AM UTC

Twitter Cards is a functionality offered by Twitter that enables users to attach photos, videos and links to their tweets.

Though marketers are targeting apps like TikTok and Instagram in their pursuit of younger audiences, Twitter continues to be an important marketing tool. This American microblogging site is still an important source of news and customer service. To take full advantage of this platform, brands should use Twitter Cards to distribute their content or promote their website.

Twitter cards help serve a variety of purposes, including providing summaries of posts, displaying large images to boost clicks, offering information about apps to encourage downloads, and playing audio or video content. Though brands can manually create cards to include CTAs and promote websites, they can also leverage the automatic Twitter Cards creation from the website feature.

The easiest way to add Twitter Cards is to manually add coding to the brand website. Moreover, platforms like Tumblr and Blogger, and plugins like Yoast SEO also enable brands to feature cards with their content.

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