C-suite execs should build their personal brand in a specific niche

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2022, 4:35 AM UTC

A brand’s communication team members should proactively support and guide the C-suite to be visible and active across social platforms.

Business leaders typically have the most extensive networks in an organisation. So brands looking to improve engagement, customer loyalty, employee advocacy and investor confidence must tap into this network. But, communication professionals must first encourage their C-suite executives to develop a personal brand in their specific niche.

C-suite execs can establish themselves as a go-to expert or credible voice on certain subjects by voiding their opinion on a topic or theme relevant to their passion and expertise. Businesses should also like and comment on the posts authored by people they want to get in front of, mainly between 7-8 AM.

Brand leaders must always use a forward-facing professional headshot in their LinkedIn profile. A study shows that profiles with professional headshots receive around 14 times more profile views and 36 times more likely to receive a message on LinkedIn. Additionally, C-suite execs should publish diverse content and place promotional content between insightful and engagement posts.

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