Develop SOPs or business recipes to guide companies towards brand goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2022, 9:20 AM UTC

Companies must be able to run smoothly even in the absence of a leader by following established standard operating procedures (SOPs).

Business recipes or SOPs are linked to a company’s physical labour aspect. A manufacturing division of a company, for example, can maintain the quality of output and consistency by having a business recipe.

A comprehensive set of SOPs can accelerate operations and growth by ensuring all employees are working towards the same goal. Write a brief introduction with the task summary and guidelines, as well as a list of resources required for the task to create recipes for different processes.

Being meticulous about the steps and providing pictures wherever necessary to guide the employees is recommended. Integrate video tutorials, create physical and digital copies of the recipes to enhance accessibility and distribution, and frequently update them.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[5 minute read]