Implement consumer nurturing programs to help brands retain online customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2022, 12:21 PM UTC

Bolster consumer relationships via blogs and email marketing campaigns.

To build long-term business relationships, nurture online consumers by providing tailored services and establish personal connections to retain them. A methodical approach to connect with online consumers can keep them engaged, build loyalty, and boost conversions and sales.

Brands with high acquisition rates and low conversions must develop a consumer nurturing program by finding prospects who could benefit from the program using CRM. Align the nurturing program’s goals to consumer problems to create personalised messages addressing the latter’s concerns.

Create content like videos, news articles, and how-to posts that are relevant to the target audiences’ preferences. To maintain trust, offer consistent services, be transparent about the benefits, deliver on brand promises, and innovate and test new marketing ideas. Monitoring campaign results continually can help brands optimise nurturing efforts.

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