Contactless payments, QR codes and more to see increased investments in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 12, 2022, 3:08 AM UTC

Retailers need to test themes, product mixes and marketing to leverage livestreaming.

As retailers integrate online and in-store experiences, the following technologies are likely to see increased usage in 2022. The touchless tech market is expected to grow to $15.3 billion by 2025. 72% of consumers used contactless payments at least occasionally, in the spring of 2021.

Owing to several retailers adopting QR codes, 5.3 billion QR coded coupons are expected to be redeemed via mobile in 2022. In addition, as hackers become sophisticated security investments to protect consumers' data will become paramount.

With more influencers and celebrities going live to host online sales, the livestreaming market will surge to $35 billion by 2024. Further, with stores being used as fulfilment centers to stay competitive, global ecommerce revenue is expected to grow to $6.5 trillion by 2023.

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