Optimise SaaS marketing campaigns using content marketing resources

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 12, 2022, 2:04 AM UTC

Leverage non-intrusive content marketing resources like case studies, ebooks, and more to promote software-as-a-service (SaaS) products.

SaaS firms can promote cloud-based software products to the right audience by planning and executing a SaaS marketing campaign. Since SaaS platforms are cloud-based, there is no additional cost for installation or maintenance, which brands can use to their advantage to sell SaaS software.

To enhance SaaS campaigns, offer freemium models to prospective clients to help them understand how the product works, build trust and prompt purchases. Targeting relevant keywords to prospects in content strategies is recommended to drive visibility of SaaS products among prospects.

Develop product video demos to effectively showcase the product features and help customers visualise the benefits for their businesses. Track metrics like customer acquisition costs, marketing qualified leads, and conversions to measure the performance of SaaS marketing campaigns.

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