Implementing chatbots can help B2B marketers differentiate and build the brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2022, 2:25 AM UTC

Full-page chatbots with tailored messages can guide consumers to relevant pages.

B2B companies that want to differentiate themselves from their competition should integrate AI chatbots into their websites to build their brand and differentiate themselves. Despite looking for better ROI and longevity, B2B consumers' purchasing principles are comparable to those of B2C customers.

With most B2B sites being similar in design, incorporating chatbots can help B2B marketers stand out, particularly for agencies pitching a complete website overhaul. In addition, chatbots help the lead brand’s story, as users can interact with them in real-time, compared to “static” blogs, posts, and more.

Chatbots can also be used on social channels like Instagram to create hyper-tailored stories for clients at scale. Broadcast messages, notifications, carousels, embedded content, and other content tools can be leveraged by chatbots to promote and build the brand.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[5 minute read]