US online grocery sales reached $97.7 billion in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2022, 1:30 AM UTC

A Brick Meets Click survey found that curbside pickup accounted for 45% of US ecommerce sales in 2021.

Online grocery sales in the US grew throughout 2021, despite consumers returning to shop in-stores, according to the report. Online food purchases contributed 13% of all grocery sales to climb $97.7 billion in 2021. 70% of households made at least one online grocery order in the last year.

Further, despite companies like Amazon encouraging home delivery, people preferred picking up groceries at the store. In December 2021, 29.1% of consumers placed at least one order with a large retailer.

The average number of grocery orders each month remained relatively stable at 2.74. Additionally, Walmart announced plans to hire 3,000 delivery personnel to make its InHome service available to 30 million households, last week.

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