Craft personalised and concise email marketing messages to drive conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2022, 7:01 AM UTC

Include lead magnets like eBooks and optimise emails for mobile responsiveness to enhance email marketing campaigns.

When website users or prospects sign up for the emailing list, send a double opt-in email to confirm their registration for sending newsletters. Send automated welcome emails to introduce the brand and offer discounts and quality content to keep users interested and boost open rates.

Exclude the no-reply option from emails, personalise emails by using the recipient's name, and send messages based on their browsing history, abandoned carts, birthday offers, and more. Avoid using technical language with jargon when writing email marketing messages and opt for contractions like "who's" and a friendly tone of voice.

Writing short and direct emails with bullet points, short paragraphs, clear CTA buttons, and a concise and genuine subject line with a sense of urgency is recommended. Utilise preview text right below the subject line, A/B test email content, and segment the audience based on demographics, interests, and more to create personalised emails. Use analytics tools to make data-driven decisions and improve metrics like conversions, CTRs, open rates and more.

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