Incorporate gaming elements in marketing campaigns to drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2022, 7:13 AM UTC

Create sharable and engaging marketing games that are easy to play to attract target consumers.

Gamification for marketing entails using game-like tactics to promote the business, boost interaction, engage prospects and drive sales. Use game-like elements in digital marketing, like virtual scratch cards, to entice consumers, build brand awareness, and collect consumer data.

Develop playable games relevant to the business that leads to sales on the site. For example, brands that sell modular cabinets can allow consumers to design kitchens. To attract customers, promote games of chance like spinning wheels and lottery tickets through channels such as ecommerce and retail establishments.

Marketers in competitive industries like fitness, gaming, and sports can also host contests and create leader boards to encourage consumers to compete against others. Offering rewards and loyalty programs like Starbucks “My Starbucks Rewards” helps build brand loyalty and boosts repeat purchases.

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