Significant 2021 numbers from the world of social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2022, 6:36 AM GMT+0

This piece collates significant statistics from the world of social media in 2021. 

In 2021, 400 million new people signed up for at least one social network account. 57% of the planet's population is active on social media, and the top seven social networks have over 1 billion active members. At least 84% of the US population is present on least one social media network in 2021.

Facebook's 2021 average monthly users globally were 2.89 billion, followed by YouTube (2.29 billion) and WhatsApp (2.00 billion). Other social networks with top monthly users include Instagram (1.39 billion) and Facebook Messenger (1.30 billion). In the US, 81% of adults use YouTube, 69% use Facebook, 40% use Instagram, and 31% use Pinterest.

Over 200 million companies use Facebook to connect with customers, while YouTube ads reach 2.29 billion people globally. LinkedIn has more than 800 million members from over 200 countries, and 86% of Instagram users will likely check out a product from the network. Additionally, Pinterest is used by over 459 million people for inspiration, and 80% of weekly Pinterest users have discovered a new brand or product through the network's feed.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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