Last year, a lot of companies lost a lot of employees, including those with experience and key contacts.
Spurred on by the Pandemic and a reassessment of priorities, brands bled employee talent last year. In 2022, brands need to be ready for its aftermath, the "Great Reshuffle", when an increasing number of people will make changes looking for more fulfilling work.
In order to retain their employees, brands must rope in their PR teams to attract and retain talent. PR teams must launch campaigns to this end and simultaneously track, measure and report the results of media relations efforts. PR teams must also convey to existing employees how their actions affect the company's overall success.
Diversifying and expanding the employee skillset and expertise can help the brand in a two-fold manner. This approach can also help attract and hire better-skilled employees while preparing the company for future challenges.
[6 minute read]
