Follow a publishing schedule to maintain cadence on Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2022, 7:08 AM GMT+0

Because Instagram doesn't have a stable reach, a posting strategy is imperative to boost engagement.

Brands should strike a balance between posts, stories, and the frequency of postings to optimise social media marketing efforts on Instagram. Using videos and hashtags, as well as keeping a "healthy feed", according to the head of Instagram, Adam Mosseri can grow Instagram accounts.

Create a consistent posting plan that is manageable, like three posts and three Stories per week. Scheduling posts for specific days can help marketers spread out content, set a precedent for audiences’ expectations, and optimise for Instagram’s algorithm.

To schedule posts in advance, create high-quality content, and improve posting cadence, use Instagram management tools like Sked or Hootsuite. A publishing schedule helps establish and maintain a rhythm, meet followers' expectations, stay on top of trends, and produce high-quality content.

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