Keep business plans flexible, closely track trends to succeed in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2022, 2:17 AM GMT+0

While stepping into the new year, businesses should use the learnings from 2021 and be agile.  

With staffing demands, supply chain delays and rising costs, it is crucial for businesses to stay connected with their bankers, tax advisors and accountants to keep a close check on relevant trends. This will help brands adapt to changes and developments better.

Similarly, businesses must prioritise digital and contactless payment options to accommodate consumer preferences and maintain an edge over their competitors. Apart from digital payments, brands should also rely on emerging technologies to counter to difficulty on hiring employees.

Automating production and distribution, as well as onboarding and training new staff can help businesses save both labour and cost. Finally, marketers must focus on creating effective social campaigns and targeted emails, gather customer reviews online and enhance their website to engage customers better.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[4 minute read]

Explore more data & articles