Leverage AI and data analytics to develop personalised marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 18, 2022, 8:54 AM GMT+0

80% of customers are more willing to do business with a company that offers personalised experiences.

Marketers can build genuine relationships with their audiences by using the right data and strategies to execute personalised marketing campaigns. Demographic data and consumer behaviour can help marketers craft tailored messages for existing and potential consumers.

Personalisation categories like behavioural, contextual and demographic allow marketers to assess customer interactions, account for their journey, their age, gender, ethnicity, and more. Integrating personalised marketing strategies with AI and data analytics can help brands craft relevant marketing messages and engage consumers across channels.

Segmentation, tailored emails, dynamic websites, one-to-one personalised marketing, and product recommendations use data and analytics to deliver personalised consumer experiences. Executing personalised marketing campaigns can help brands understand consumers better, boost engagement, retention, and ROI, and craft direct and relevant messaging.

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