Target decision-makers with minimum viable products to optimise GTM tactics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 18, 2022, 12:53 PM GMT+0

A go-to-market (GTM) strategy can help brands benefit from the $170 billion software as a service (SaaS) market in 2022.

A robust go-to-market (GTM) strategy can ensure product launches are successful and reach the target audience. Conduct market research, assess buyer personas, address pain points early on in the product development cycle to develop an effective GTM strategy.

Promote minimum viable products (MVPs) in test campaigns to gather insights, assess messaging, get leads, and understand the market better. Focusing on the product's problem-solving capabilities can help SaaS brands emphasise challenges and solutions in their GTM strategy.

Before executing a full-fledged GTM campaign, target buyer personas across hierarchy and departments based on their decision-making influence, and test messaging across channels and audiences. Conduct a SWOT analysis on competitors and target smaller enterprises to optimise GTM campaigns and boost sales.

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