Focus on enhancing UX, making site mobile-friendly to improve search rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2022, 1:49 AM GMT+0

In addition to a content creation plan and building relevant links, brands must ensure their websites score well when it comes to user experiences.  

Google considers mobile page experience while ranking webpages. With a mobile-friendly test, brands can measure elements like the size and proximity of the tap targets on the page, the page width and the effectiveness of interstitials.

Brands must also track their competitors’ websites and see if the content they offer is superior to their own. Checking for impactful conversion elements, higher-quality backlinks or better load speeds can help brands improve their sites and outrank competitors in organic search.

Similarly, marketers should also regularly check Google Search Console for website health issues, penalties, performance, coverage and page experiences among other factors. It can help brands spot any issues Google may be facing while indexing their website.

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