Offering context and local angles to brand content can help engage audiences better

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2022, 2:08 AM GMT+0

Putting brand content in a contemporary context can help marketers offer newsworthy pieces and drive their earned media strategy.

Instead of creating broad or generic content, content pieces should be focused on particular topics that can be placed in the context of other industries, geographies and other demographics. This approach can help brands make it easier for audiences to understand and relate to the content.

Featuring a personal experience within a larger piece of brand content can help it resonate better with readers. Brand content can also delve into implications a particular event or topic has at the local level, on individuals or communities as a whole.

Brands choose to weigh in on a particular national trend and explain its implications on specific areas. Exploring local perspectives or approaching a popular subject differently can create content that resonates with the target audience.

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