With local search marketing, brands that do not have physical stores can target customers in a specific geography.
Local search marketing includes enhancing local SEO along with building a brand presence on platforms like Google My Business, Yelp and Bing. Similarly, local search marketing also involves reputational management and paid ads.
In order to effectively adopt local search marketing, businesses must first ensure they abide by Google’s guidelines for representing the business in the SERPS.
Brands must also ensure they provide seamless UX on their sites and focus on Google’s Core Web Vitals for the search engine to rank the site higher among its search results. Finally, the website must be free of all malware or viruses and generously feature customer reviews to score high ratings and rank favourably.
[13 minute read]
