Use tools like Google PageSpeed Insights to ensure the site loads quickly, build a simple and minimal navigation bar, and craft valuable content with relevant keywords.
Consider user experience (UX) when building a website, for easy navigation, make it look appealing, and serve content that is relevant to the buyer’s persona. With UX being how visitors feel about the site, it helps brands design more intuitive B2B sites, offer value to readers, account for and streamline consumer journey, reduce bounce rates, boost conversions, retain consumers, and more.
Being well-versed with the UX Quadrant Model, elements like the experience strategy (ExS), interaction design (IxD), user research (UR), and information architecture (IA) can help UX experts build an optimal site. These elements can help brands create designs that are aligned with their solutions, incorporate interactive elements like CTA buttons, tools, and more.
Conducting market research, building buyer personas, creating wireframes, innovating features like tools, and A/B testing is recommended to create an effective UX design. Have white spaces, maintain a consistent design across pages, offer multitudes of contact options, and include breadcrumbs for easy navigation to the homepage.
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