Account for economic upheavals' impact on consumers while creating messaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2022, 2:07 AM GMT+0

Media consumption habits and consumer behaviour have been transformed amid COVID-19.

As consumers increase purchases and technology advances, brands must consider emerging trends while crafting media strategies. Marketers must encourage customers to share their journey and create tailored messaging aligned with their prospects’ outlook on work and life.

With TV, social and gaming channels becoming congested with media, creating unique creatives using tech and improving targeting can retain viewers’ attention. In addition, as more people work from home and prioritise family time, B2B marketers must optimise outreach efforts to connect with clients better.

Companies should account for economic upheavals while creating campaigns and craft messaging that conveys goodwill and empathy since issues like supply chains persist. Retail businesses must allocate marketing budgets in locations where their primary consumers are present, as a result of the COVID-19 relocation trend.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[6 minute read]

Explore more data & articles