Communicating a purpose-led approach can help business leaders retain staff

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2022, 2:50 AM GMT+0

Data-driven insights and behavioural science will help leaders and communicators optimise decision-making and enhance communications.

As per The Society for Human Resource Management, nearly one-in-five American workers left a job in the last five years due to poor corporate culture. To address this, leaders must redefine communication and rethink culture, as employees reassess their workplaces.

Implementing practices and policies that align with the UN’s Sustainable Development Goals and resolving Environmental, Social, and Governance (ESG) issues can help prevent attrition. Practising a purpose-led communication approach integrated with a human touch could help business leaders build trust.

Employees and other stakeholders expect leaders to express their ideas and perspectives on issues like the pandemic. Communication leaders must prioritise real and empathetic communication, focus on diversity as well as offer tailored and individualised experiences to employ talented staff.

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