Retailers are looking to leverage tech and an omnichannel approach to adapt to changing customer behaviour.
Disruptions brought by the pandemic had led to consumer behaviour radically changing overnight. In the UK, food subscription services saw an unprecedented boom - with consumers spending more than £1.4 billion on it in 2020. But with restrictions being lifted globally, consumer behaviour is slowly changing again.
This behavioural change, while expected, is also forcing service providers to innovate. British brand Gousto, for instance, is leveraging tech platforms to offer personalised recipe box options to customers. Other brands are adopting an omnichannel approach to target a wide range of customers, from supermarket visitors to takeout patrons.
While some businesses are diversifying their product range by offering recipe boxes along with more traditional dining options. As the pandemic peters out, subscription boxes might even see a split between food and non-food categories.
[11 minute read]
