Leverage newsletter sponsorship ads to get qualified leads and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2022, 2:30 AM GMT+0

With barriers like ad blockers, sponsored newsletters help reach the target audience with tailored, trustworthy, and relevant ads.

Paid ad placements within existing high-performing email newsletters or lists known as newsletter sponsorships, allow marketers to reach their target audiences that trust paid content. Companies can use sponsored newsletters to enhance their marketing approach and connect with prospects.

Incorporating sponsored newsletters into the marketing mix helps boost conversion rates and attracts qualified leads with purchase intent. Brands must work with verified email newsletter campaigns for newsletter ads or sponsorships to differentiate themselves from competitors.

Since not all newsletters offer good leads or ROI, businesses must be careful when it comes to picking a newsletter to sponsor. Creating newsletter ads with good headlines, descriptors and call-to-action buttons is recommended.

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