Don't jump in blindly: Design a deliberate goal-oriented content plan

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2022, 5:38 PM GMT+0

Brands can only gain meaningful recognition by creating a detailed blueprint for their online presence and carefully executing it.

To build a digital presence that leads to brand recognition, companies should begin with a website that works across all kinds of devices. That website should be optimised for search engines and contain high-quality content that builds brand credibility. They should implement a content strategy, expand to new platforms and create a complementary social presence.

As building an audience takes time, companies should pay more attention to creating content relevant to their target audience. They should also monitor and respond to comments and reviews on social media. Special attention should be paid to negative comments and responded to with solutions and guarantees of satisfaction.

Brand credibility is all about keeping promises and delivering them effectively. So, companies should handle customer service after sales with care and in a timely manner. Businesses should further leverage brand loyalty and use evidence from customers to attract new ones. They should solicit input from existing customers to increase customers' loyalty towards the brand and highlight positive testimonials to stand out.

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