38% of Americans reduced time spent on Instagram in favour of mental health

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 25, 2022, 6:02 AM GMT+0

About 27% percent of users want the platform to show more content that promotes positive mental health.

A recent study by Opinium found that two in five US adults are cutting down on time spent on Instagram to improve their mental health. While 18% of the users have deleted Instagram app from their phones, 21% have set screen-time limits.

About 17% have changed in-app settings to hide the exact number of “likes” their posts garner. 17% of the surveyed individuals said that social media companies are responsible for managing the mental health of their users.

However, 40% of users feel this responsibility lies with individual users. Nonetheless, 79% of Americans agreed that social media companies should take steps to address the negative mental-health effects their products have on users.

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