Boost B2B sales by highlighting business USPs through digital content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2022, 2:38 AM GMT+0

Use data like buying patterns to optimise cold calling scripts and nudge prospects further down the sales funnel.

To differentiate from competitors, attract consumers and drive sales, B2B brands should incorporate paid ads, cold calling, referrals and more into their digital marketing strategy. Conduct research on consumers’ pain points to develop buyer personas, pick an appropriate ad format, and write ad copies with high-intent keywords to execute paid ad campaigns.

Highlight unique selling propositions (USPs) and craft data-supported content for a competitive advantage and to appeal to prospects. B2B marketers must address pain points and trends through their content and offer expert advice to influence prospects.

Provide exceptional services, offer incentives and rewards, as well as nurture existing consumer relationships, to prompt consumers for referrals. Create explainer, product, and seasonal promotional videos to showcase product’s usability and drive sales.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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