Global Instagram influencer marketing market could reach $15.2 billion in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2022, 11:00 AM GMT+0

By 2025, this could reach $22.2 billion, according to HypeAuditor.

The global Instagram influencer marketing market was valued at $13.8 billion in 2021 and is expected to grow to $15.2 billion in 2022. Instagram's "finance and economics" category grew the most at a rate of 26.75%, followed by "health and medical" at 23.68%, in 2021.

In 2021, Instagram's user growth rate was 3.7%, while Snapchat's was 2.6%. TikTok with a growth rate of 18.3% saw the highest user growth. The lifestyle category accounted for 15.25% of Influencers on Instagram followed by music (10.96%), family (8.24%), and beauty (7.38%) among others.

Influencers with over one million followers had the highest engagement rates at 15.63%. The most talked-about brands on Instagram US were Target, Shop.ltk, and Amazon. In addition, 43% of Instagram users in the US are between the ages of 25 and 34.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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