They should also evaluate existing websites and apps from an accessibility point of view.
The one billion strong market of people with disabilities possess $1.9 trillion in annual disposable income. To capitalise on these audience groups, brands must ensure digital accessibility across their websites and apps. By making sure customers with physical disabilities gain value from a digital experience, businesses should also honour their commitment to diversity, equity and inclusion.
Focussing on accessibility can create better experiences for all consumers, irrespective of which disabilities they may or may not have. It can also help brands avoid legal risks like lawsuits arising from lack of accessibility.
Additionally, accessibility can even win businesses contracts from other companies who expect vendors to help them in their compliance and accessibility efforts. Businesses need to begin by clearly defining accessibility policies and ensuring they are compliant with relevant guidelines.
[5 minute read]