Episodic content can help brands gain subscribers, create ongoing engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2022, 4:34 AM GMT+0

Content that is produced as distinct episodes and can be subscribed to as an entire series can help brands create a back catalogue of content and enjoy long-term ROI.

Creating episodic content is an expensive and time-consuming process that requires an ongoing commitment to producing new pieces. But, creating episodic content can also help brands improve ongoing engagement and boost long-term return on investment.

While creating episodic content, brands must focus on topics that their target audiences are actively discussing. They can also explore and attempt to trigger new topics of interest while taking a controversial position. Once the content is created, marketers can contact people who are likely to find the content relevant and share them online.

In episodic content, companies can also feature the work of other creators and collaborate with contributors, to offer audiences a variety of opinions, data, and information. But, brands should always make sure their episodic content pieces end by offering audiences compelling reasons to follow up on the next episode in the series.

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