Leverage engagement metrics to bolster site performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2022, 2:52 AM GMT+0

Measure conversion and abandonment rates to optimise last-minute activations.

Businesses can use engagement metrics to track the quantitative and qualitative performance of their websites and assess interactions. Engagement KPIs can be accessed by tools like Google Analytics or standard SEO tools.

Calculating pageviews helps measure page performances, as it indicates the number of views or clicks a page has received and indicates the traffic source. Other related KPI marketers can track include pages per session, average session duration, average time spent on a page, time on site, and bounce rates.

These metrics help improve the overall navigation, improve CTAs, find prospects’ interests and dislikes, and offer a holistic view of how users are responding to the content. Track unique site visitors, traffic sources, and event tracking metrics to measure the reach of the content across channels and sources.

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