Monitor content marketing metrics to acquire consumers and drive awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2022, 3:51 AM GMT+0

Google Search Console can help brands track impressions received by their content assets.

Businesses that follow an inbound approach to acquire consumers, must integrate content marketing into the mix. Create and share content like videos, blogs, and more to drive awareness, attract potential customers, and position the company as the “go-to expert.”

Track metrics like traffic sources, impressions, and click-through rates to measure content marketing efforts and boost ROI. Tools like Google Analytics can assist firms in identifying traffic sources for inbound site visitors and craft personalised content accordingly.

Measuring CTRs, content shares, backlinks, and email opt-in rates can help brands understand and optimise the effectiveness of their content, as well as generate leads. Monitor bounce rates to enhance a website’s browsing experiences and create quality content. Analyse keywords to place high-ranking keywords in the content.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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