Super Bowl brings outs the innovative and the outrageous in brands

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 31, 2022, 4:44 PM GMT+0

Businesses are planning extraordinary activities to drive consumer interest and cut through the noise around the big game.

This piece sheds light on brands that are officially and unofficially running attention-grabbing initiatives ahead of the Super Bowl. While some brands are experimenting with new channels, others are putting a new spin on old promotional strategies.

Bud Light is entering the Metaverse and giving away NFTs to celebrate innovation, community, and the next generation of creators. These token holders will get exclusive benefits like voting rights on future initiatives, rewards and surprises. Rival alcoholic brand Captain Morgan will also give fans a chance to enter a competition to win a Captain Morgan Super Bowl prize pack through its website.

On the other hand, Groupon has announced a collaboration with four-time champion Tampa Bay Buccaneers’ Rob Gronkowski. Groupon and FCB have created an experiential offer with a chance to watch the game with Tampa Bay Buccaneers’ Rob Gronkowski. The winner would also get a chance to fly to Gronk’s Massachusetts Home with 15 friends, with bonus prizes including a trip to Las Vegas.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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