Elicit responses to Instagram Stories from users via the Add Yours feature

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2022, 2:55 AM GMT+0

A new response system on Instagram allows users to comment on a Reel with another Reel.

Making the best use of available Instagram features can lift a company’s social media efforts. The ‘Partnership’ subfolder in ‘Direct Messages’ skips the Request folder, making it easier for creators to locate and manage branded collaborations.

Brands can use link stickers to drive viewers to their website, product pages, and more as ‘Story Links’ is now available to all users. The ‘Add Yours’ feature can help marketers prompt responses to Stories. Further, brands can search creators by their follower count, age, and more via the ‘Find Creators’ tool.

The caption sticker helps auto caption videos appearing on Stories and Reels for select users. Leverage the ‘Subscriptions’ feature to offer exclusive content and use the ‘Calendar’ tool to track content for longer cycles.

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