Make offers and spark conversations with webinar attendees to spur conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2022, 1:39 AM GMT+0

While features like public chat, polls and Q&A can help brands effective engage customers, making relevant offers during webinars can boost conversions.  

Brands must focus on interacting with audiences during a webinar by encouraging them to ask questions and share their comments in the chatbox. Similarly, webinar hosts should also let guests upvote questions they would want the brand to answer first.

Marketers can even run a poll among attendees to tailor the webinar according to the needs and awareness levels of the audience on a specific topic. To further conversions, marketers can use pop-ups inside the webinar room to make relevant and compelling offers to the webinar attendees.

But, these offers must refer to the most relevant step customers are likely to take, such as opting for a demo. Upon clicking on the popup, attendees must be directed to a new tab to complete the purchase.

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