Mobile ad spend is set to overtake desktop ad spend in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2022, 3:15 AM GMT+0

Mobile commerce is projected to account for more than 10% of total retail sales in the US by 2025.

Heading into the rest of 2022, brands will have to focus on creating robust mobile marketing strategies. Mobile marketing has grown to become a significant channel for brands, given that mobile ad spend is set to claim 51% of overall ad spend in 2022, surpassing desktop ad spend.

Although mobile shoppers are less likely to convert in comparison to desktop shoppers, the difference between the two is not significantly vast. While the global mobile conversions rate stands at 1.81%, the desktop conversion rate is at 1.98%.

About 47% of consumers shop more on their mobile phones, than in physical stores. Similarly, 69% of in-store shoppers would prefer to search for product reviews on a mobile, instead of approaching an associate.

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