Align campaign ideas with SMART goals to boost marketing effectiveness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2022, 10:41 AM GMT+0

Based on budget, metrics, resources, skillsets, engagement, brand presence and more pick the right set of marketing channels.

With marketing campaigns being promotional initiatives, aligned with corporate goals, coming up with new marketing ideas requires continuous innovation. To align specific, measurable, achievable, realistic, and time-sensitive (SMART) goals with marketing campaigns, understand the tasks required to transform marketing ideas into actionable steps.

Creating educational marketing campaigns using resources like instructional videos, blogs, and more works well to keep the consumers informed and engaged. Ecommerce businesses can create referral marketing campaigns with incentives to acquire new consumers, and collaborate with influencers to increase awareness.

Host giveaways and contests on social networks and leverage user-generated content to boost organic marketing efforts and conversions. Develop holiday marketing campaigns, hype new product launches, and promote positive reviews and testimonials to enhance marketing campaigns.

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