Apple proposes a 27% commission on in-app purchases made via external systems

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2022, 2:12 PM GMT+0

The company typically charges a 30% commission for developers using its native payment system.

Apple has announced that it plans to charge dating app developers 27% commission on all in-app purchases made through alternative payment systems in the Netherlands. This announcement comes in response to an order from the Authority for Consumers and Markets (ACM), the Dutch competition regulator.

The order demanded that Apple allow only dating app developers to opt for payment systems outside of the company's in-house payment system. Last week, the Dutch regulator had fined Apple €5 million for not implementing alternative payment systems and creating "barriers" to dissuade developers from moving away from the tech giant's eco-system.

Earlier, Google had offered to reduce its commission by 4% for developers using alternative payment systems in South Korea.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[3 minute read]

Explore more data & articles