US auto brands' national TV spending was an estimated $415.6 million in Jan 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2022, 2:41 PM GMT+0

With 1.06 billion TV ad impressions, Nissan’s “Electric Cars for Electric Drivers” was the most seen automaker TV ad in January 2022, according to

As programming returns to normal, automobile TV spending on US national TV in January 2022 is expected to be $415.6 million, up 0.5% from 2021. However, impressions fell by 24% YoY to 23.3 billion.

At $51.8 million, Hyundai led US TV auto ad spending in January 2022, followed by Chevrolet ($46.7 million), and Ram Trucks ($37.8 million). Hyundai also spent over 86% of its national TV ad budget on NFL ads and nearly 89% on sports-related programming per month.

50% of the top 15 automotive brands reported a YoY rise in national TV ad spending of at least 26%. CBS with 13.1% of impressions was the top TV network for auto ads.

Discover the top organisations in the US automobile sector YouGov BrandRankings.

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