A/B test marketing messages to boost growth marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 5:29 AM GMT+0

Implement an omnichannel approach to growth marketing to acquire new consumers.

Growth marketing involves the optimisation of traditional sales and marketing funnels, including the acquisition process, nurturing, conversions, and more. Companies should use metrics-based data to discover buyer personas that are converting and those that aren’t to inform acquisition, nurturing, and retention strategies.

Businesses looking to create relevant messaging for their target audience should run A/B tests on multiple messages and strategies to test their assumptions about their prospects. This helps identify the cause for inadequate performance in marketing messages and optimise accordingly.

Using an omnichannel approach in growth marketing can help expand marketing channels, including outdoors and indoors, to boost acquisitions, conversions, and retention rates. Having defined goals with measurable KPIs and targets can help brands identify areas for improvement, compare metrics, and discover growth marketing opportunities.

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