Businesses are continuing to focus on virtual operations, online shopping, and social media engagement to respond to current consumer expectations.
Small business owners transitioned from offline services to virtual services to keep up with social distancing requirements along with keeping the cash flow moving. Even though restrictions are easing, companies are continuing to operate virtually as it allows them to offer customers diverse services and hire efficient employees, irrespective of the location.
Similarly, small businesses are also continuing to rely on social platforms to connect with customers and build relationships with them. Moreover, consumers now increasingly use social media to discover new brands.
After two years of online shopping, consumers have now become comfortable with, and seek, the convenience of ordering products from home. Online sales have also transformed into a major revenue stream for some businesses, making online shopping a prioritised channel for brands.
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[4 minute read]