Audit company profile, content, and marketing strategy on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2022, 2:00 AM GMT+0

Assess KPIs and metrics like engagement and impressions from LinkedIn posts to create relevant content for the newsfeed and review content.

With LinkedIn being the ideal platform for employee advocacy, awareness and lead generation, brands must conduct LinkedIn audits periodically to ensure optimal reach. To execute LinkedIn audits, ensure the company profile is completed and conveys information like industry type, company size, website URL and more, with relevant call-to-action buttons.

Create an SEO-friendly "About" section, outline key policies like remote working, and audit logos as well as product images to warrant consistent branding efforts. Use varied pages and features within the LinkedIn profile section, like career pages, product pages, events, and more to collect leads and nurture employee loyalty.

Identify prospects engaging with the company ads, track site visitors to connect with the target audience, and inform page edits using LinkedIn analytics. To thoroughly audit marketing campaigns on LinkedIn, evaluate content quality via the Content Suggestion tool, determine the optimum publishing schedule, and assess paid ads and rival performances. A/B tests different images, content, and ad formats to enhance ad spending and ROI on LinkedIn.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[9 minute read]

Explore more data & articles