Build a sitemap and include structured data to optimise technical SEO efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2022, 9:30 AM GMT+0

Programming languages like HTML, JavaScript, and CSS can help optimise technical SEO.

To improve ranking on Google’s search engine results pages (SERPs), brands must enhance their website’s technical SEO. Technical SEO entails building a website that is easy for search engines to crawl, index, and render. Factors like XML sitemap and structured data in technical SEO allow search engines to crawl and understand the website better and provide relevant search results to users

Build a website with the domain name linked to an IP address, create a URL structure with "HTTPS" and an “SSL” certificate, and develop a breadcrumb navigation infrastructure. To setup up the site for Google bots to crawl, index, and render, include multiple pages with breadcrumb navigation, create a sitemap, and ensure the site is compatible for both mobile and desktop versions.

Leverage Google Search Console to ensure the website is crawled and indexed properly. Optimise for Core Web Vitals metrics like “Largest Content Paint” (LCP), First Input Delay (FID), to enhance page loading speed and user experience. Other technical SEO elements brands can optimise include canonical tags, accelerated mobile pages, mobile-first indexing, and more.

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